Welcome to

WHO WE ARE was founded in 2015 with the intention of redefining casual style clothes for the modern woman.

This philosophy transcends into the design. From edge fashion trends to viral street style, we select every item with heart. By offering essential pieces to be worn individually or in multiples, the line was quickly recognized by our valuable customers and continuing to elevate a woman’s everyday style.


We don’t want to be just another boring online store, there’s plenty of those already!

Our goal is to be your go-to place for casual outfits; whether you’re getting ready for a work-out, a beach day or hanging out with your Families!


Our brand is dedicated to sustainability. Sometimes this is difficult. We challenge ourselves to take every detail into consideration, whether it’s choosing a fabric, a dye, or a packaging material.

We recognize the impact the textile industry has on our environment and we will continue holding ourselves accountable to grow in a conscious and responsible manner.

2020 brings many challenges and we are so lucky to have your support!

Feel free to contact us at [email protected]

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